Channel 2 News, Israel's #1 news broadcaster, has partnered with Elastic Media , a leading media-tech company, to deliver their award-winning news broadcasts to smartphone and tablet devices in a new, fully personalized, interactive viewing experience dubbed "Touchable TV™."
Itay Filiba, Head of Digital Products at Channel 2 News, said:
"We produce more than 6 different live TV shows daily and an additional 5 shows weekly. Channel 2 News also has very popular mobile and tablet apps that have been downloaded by millions of users.
"We were looking for ways to adjust our long-form TV content into a mobile-friendly format. Elastic Media delivered an innovative solution that allows interactive consumption of our video content based on personalization, artificial intelligence and machine learning.
"Our mobile users are hungry for reliable and engaging video content. They wish to stay updated about news events while on-the-move. The partnership with Elastic Media will help us to give our users exactly the stories they want, when they want them and, crucially, in the format they want them – providing them total viewing control."
Ronen Shoval, CEO and Founder of Elastic Media, said:
"We are delighted to announce this partnership with Channel 2 News. Using our technology platform, Channel 2' news viewers will now have on their mobile devices a new broadcast experience that is interactive, engaging and dynamic. They're going to love it!
"Elastic Media not only drives more video views but deeper knowledge of why and how those videos hold value for viewers. Our goal is to make every video in the world, on every device in the world, touchable."
The Power of Elastic Media Technology
For the user : Elastic Media's patent protected video technology leverages deep learning and cognitive real-time video editing technology, along with interactive gestures to create compelling new video experiences. The AI based technology detects defining moments from within a broadcast, video library or live stream and links them together to create a seamless, intuitive and deeply engaging video binge experience.
Research commissioned by Elastic Media has shown dramatic increases in user engagement, doubling time spent on site, with 6X more video views.
For the content creator : A simple integration into a content creator's existing workflow begins the creation of deep data that benefits every step of the video value chain, from creating thousands of new clips that require no human intervention, to extracting dynamic and detailed data sets around video assets-past, present and future.
For the advertiser : Displayed through Elastic Media's exclusive Touchable TV™ that offers users enjoyable multi-directional swiping capabilities, video next is analyzed in real time by a cognitive system that learns the preferences of its users over time, treating them as distinct individuals. This results in a constantly improving personalization system that is married with external data sets to create unprecedented user-specific insights-and unlocks the potential for highly effective yet less user-intrusive mobile advertising.
About Elastic Media: Elastic Media is a leading media technology company, with offices in Israel and the United Kingdom. Its proprietary core of deep learning technologies automatically detects the defining moments of a broadcast or live stream. These moments are then linked together in an exclusive discovery and display presentation that uses a patented range of multidimensional swipe gestures to personalize video consumption to create new 'mobile first' experiences.
Managed by a team of experienced tech professionals, and led by CEO and Founder Ronen Shoval, Elastic Media unlocks the true value of mobile video content through a dynamic, interactive presentation that drives new levels of engagement and precision monetization for video content creators and owners.
